2.7.59.9, 2018-10-09 10:11:18

Cookies Policy

We use cookies to enhance the performance of our website and personalise your online Volkswagen experience.

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to work more efficiently, by remembering your actions and preferences (such as login, language, font size and other display preferences) if you've been to the website before, so you don’t have to keep re-entering them whenever you come back to the site.

They are also useful to provide information to the owners of websites. Cookies are used to measure which parts of the website people visit and to customise your experience, as well as to provide information that helps us monitor and improve the website's performance.

Description of cookies

Session cookies are temporary cookie files, which are erased when you close your browser. The next time you visit that site it will not recognise you and will treat you as a completely new visitor as there is nothing in your browser to let the site know that you have visited before.

These remain on your hard drive until you erase them or they expire. How long a cookie remains on your browser depends on how long the visited website has programmed the cookie to last. This website uses persistent cookies when we need to:

  • manage return visits.
  • remember preferences and settings 
  • remember when you have voted in a poll so that you don’t need to do this more than once during your visit

The function of this type of cookie is to retain your preferences for our website. They are stored and sent between our servers and your computer’s hard drive. We collect this information anonymously, so it doesn't identify anyone as an individual and no personal information is stored in our cookies. We always use cookie data in a responsible way. These cookies may be either Session or Persistent cookies.

Some of the services and products within the pages of our website are provided by third parties who, in time, may set their own cookies to enable such services. These cookies are stored and sent between the third-party’s server and your computer’s hard drive. These cookies are usually persistent cookies. Because we don’t control the settings of these third-party cookies, we recommend that you visit the third party website that has generated them for more information about how to manage them.

Functional web tools: We offer some useful tools such as the Used Car Locator or Dealer Finder which requires cookies from other Brand’s group websites in order to allow it to find cars or dealers near to you.

Social network sharing: If you share material from our website using social networks, such as Facebook, Instagram or Twitter, you may be sent cookies from these websites.

Volkswagen advertising: We sometimes advertise on other websites. These adverts use third party cookies to help them to display personalised ads that are relevant to you.

How do we use cookies?

“Strictly Necessary means the cookies are essential for the provision of the site and any requested services, but do not perform any additional or secondary function.”

These cookies collect information about how visitors use a site, for instance which pages visitors go to most often, and if they get error messages from web pages. They also allow us to record and count the number of visitors to the site, all of which enables us to see how visitors use the site in order to improve the way that our site works. These cookies do not collect information that identifies a person, as all information these cookies collect is anonymous and is used to improve how our site works.

These cookies allow our site to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. For instance, a site may be able to remember your log in details, so that you do not have to repeatedly sign in to your account when using a particular device to access our site. These cookies can also be used to remember changes you have made to text size, font and other parts of web pages that you can customize. They may also be used to provide services you have requested such as viewing a video or commenting on an article. The information these cookies collect is usually anonymized. They do not gather any information about you that could be used for advertising or remember where you have been on the internet.

When a consumer visits a web site, the user’s browser submits information about what he / she is looking at to third-party advertising networks (e.g. pages visited, time spent viewing each page, links clicked on, searches made, interaction, etc.) to create a ‘profile’ that links to that visitor's web browser. Site publishers can use this data to create defined audience segments based upon visitors that have similar profiles (personalised content), i.e. if a person later clicks on another site in the same advertising network, ads for the product the user viewed at the first site could show up. Users can clear these cookies periodically to clear out their record with ad networks.

How to control cookies

You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

You can control and/or delete cookies as you wish – for details, see www.aboutcookies.org and www.allaboutcookies.org.

Own Cookies list

Cookie name
Cookie purpose
vw_cookie_policy
Set to indicate whether the user accepts the cookie policy.
vw_unsupported_browser
This cookie is set if the user views the page with unsupported browser and accepts the notification.

Third Party Cookies list

Cookie
Name
Purpose
Smart Digital
SmartUID
This cookie allocates an anonymous, unique ID to a certain website user. In addition, this ID enables to re-identify users across the different sessions and to track certain activities on the Volkswagen website. This information can be used for personalized, anonymous advertising.
Smart Digital
SmartUID 1
This cookie contains a unique ID which enables the identification of anonymous users across the different sessions and to track certain activities on the Volkswagen website. This information can be used for anonymous profiling.
Smart Digital
smartSignalsUid
This cookie contains a unique ID which enables the identification of anonymous users across the different sessions and to track certain activities on the Volkswagen website. This information can be used for anonymous profiling.
Smart Digital
s2-retid
This cookie is used for providing retargeting information to advertising partners.
Smart Digital
_evga_<d20f>
This cookie marks the user for a specific segment for content adaptation. Data stored includes the user's anonymousID, initial visit start time, visit count, current visit start time, previous visit start time, current visit duration, cumulative visit duration, and affinityId.
Smart Digital
sd_nps
This cookie is used to mark users that will get the user survey measuring user satisfaction on the Volkswagen.ie website.
Smart Digital
_gat_UA463122861
This is a google analytics tracking cookie which is used to track behaviour across site.
Smart Digital
_gat_UA6024883413
This is a google analytics tracking cookie which is used to track behaviour across site.
Website CMS
_ga
This cookie is used by Google Analytics to identify a user.
Website CMS
_gat
This cookie is used for Google Analytics to reduce queries by the player.
Adobe Experience Cloud

AMCV_1D59171B520E913

20A490D44%40AdobeOrg

This cookie is for User Identification.
Adobe Experience Cloud

AMCVS_1D59171B520E9

1320A490D44%40AdobeO

rg

This cookie is for User Identification.
Website CMS
pa-session
This Piksel Cookie, stores session ID for Piksel.
Website CMS
pa-user
This Piksel Cookie, stores a user ID for Piksel.
Ensighten Privacy

SMARTDIGITAL_ENSIGH

TEN_PRIVACY_BANNER_

VIEWED

This cookie is set after a user closes the cookie policy notification.
Ensighten Privacy

SMARTDIGITAL_ENSIGH

TEN_PRIVACY_Functional

and Performance Cookies

This cookie is set when a user deactivates functional and performance cookies.
Ensighten Privacy

SMARTDIGITAL_ENSIGH

TEN_PRIVACY_Marketing

Cookies

This cookie is set when a user deactivates marketing cookies.
Tag Managers
vw_cookie_policy
This cookie is set when a user agrees to cookies being used.
Adobe Audience Manager
demdex
Audience Manager sets this cookie to assign a unique ID to a site visitor. The demdex cookie helps Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc.
Adobe Audience Manager
dextp
Audience Manager sets this cookie to record the last time it made a data synchronization call.
Adobe Audience Manager
dst
Audience Manager sets this cookie when there's an error sending data to a destination.
Adobe Audience Manager
_dp
This is a temporary cookie. Audience Manager tries to set the _dp cookie to determine if it can set other cookies in the demdex.net domain in a third-party context. When _dp is set it contains a value of 1. Audience Manager reads this value and immediately removes the cookie. If the _dp cookie is not present, Audience Manager knows it cannot set cookies.
Adobe Analytics
s_cc
The cookie determines if cookies are enabled in the user’s browser settings.
Adobe Analytics
s_dl
The cookie stores the number of days since a user last visited the webpage.
Adobe Analytics
s_sq
The cookie stores information about the previous links on the pages being measured that were clicked on by the user. This information is used to compile a ClickMap. An Adobe Analytics ClickMap is a graphic representation of the total number of clicks by a user on the site.
Adobe Analytics
s_vi
The cookie tracks users by determining the “Unique Visitor” ID and Timestamp. This allows Adobe Analytics to identify a user on a returning visit.
Adobe Analytics
s_fid
The cookie tracks users by determining the Unique Visitor. The cookie is a fallback cookie in case the s_vi cookie normally used for this purpose is blocked.
Adobe Analytics
s_depth
The cookie counts the number of pages the user has opened during the visit. Each time the user opens a new page the size of the visit is increased by 1.
Adobe Analytics
s_invisit
The cookie identifies whether the user is arriving at the domain for the first time. The value is either TRUE or FALSE.
Adobe Analytics
s_ppv
When a customer leaves a page the cookie stores the percent of the page viewed by the user. This is relevant, e.g., for pages where the user can scroll down (percent per page viewed).
Adobe Analytics
s_tbm
The cookie identifies the marketing channel through which the user accessed the page. One possible marketing channel is paid advertisements on Google.
Adobe Analytics
s_vnum
The cookie stores the number of visits by a Unique Visitor. This makes it possible, e.g., to capture return frequency of a visitor over a 30-day period.
Adobe Analytics
sc_appvn
The cookie stores the number of visits per application. Each application measured by Adobe Analytics is given a tracking name. For example, the Car-Net portal has the application name of “Car-Net”.
Adobe Analytics
sc_cmdep
The cookie identifies the combination of marketing channel and campaign. One possible marketing channel is paid advertisements on Google. One possible campaign is a banner ad by Volkswagen on an external site.
Adobe Analytics
sc_fv
The cookie identifies the version of Flash Player the user has installed on his system.
Adobe Analytics
sc_pCmp
The cookie identifies the previous campaign tracking code. The campaign tracking code is captured, e.g., when a customer clicks on a banner ad from Volkswagen on an external page to access the Volkswagen target page.
Adobe Analytics
sc_prevpage
The cookie identifies the Volkswagen page previously visited by the user (previous page).
Adobe Analytics
sc_prop32
The cookie identifies the current application. Car-Net is one application captured in Adobe Analytics tracking.
Adobe Analytics
sc_tsev
The cookie enables or is the prerequisite for calculating the time spent on a visit using the sc_tsv cookie.
Adobe Analytics
sc_tsv
The cookie stores the time spent on a visit to the website based on the information from the sc_tsev cookie.
Adobe Analytics
sc_c68
The cookie issues a custom timestamp for the visit. The date and time of the visit to the page are recorded, making it possible to track the sequence of the actions of the anonymous user. The cookie is set once at the beginning of the visit to the page.
Adobe Analytics
sc_tsp
The cookie issues a current timestamp for the customer’s visit. Unlike the sc_c68 cookie, this cookie is set at the beginning of each individual page view so that the duration of the visit to the page can be measured.
Adobe Analytics
sc_v0
The cookie stores the current campaign tracking code. One example of a campaign is a click on a Volkswagen banner ad on an external page.
Adobe Analytics
sc_v41
The cookie stores the marketing channels used to date by the user. One possible marketing channel is paid advertisements on Google.
Adobe Analytics
sc_v43
The cookie stores the tracking codes of the campaigns accessed to date by the user.
Adobe Analytics
sc_v44
The cookie stores the content of the “intcmp” URL parameter. “Intcmp” stands for an internal campaign (e.g. teaser on a Volkswagen page).
Adobe Analytics
sc_v49
The cookie stores the content of the “vanity” URL parameter. “Vanity” stands for a Volkswagen internal domain other than volkswagen.de.
Adobe Analytics
sc_ttc
The cookie records how much time was needed to configure a customized vehicle using the configurator.
Adobe Analytics
TrackingOptOut
The cookie shows whether a visitor has deactivated the Adobe Analytics tracking feature.
iHDCC
garageConfigurations
Permanently saves a configuration in a "virtual garage".
iHDCC
ihdcc.postcode
Permanently saves the postcode entered by the user (used e.g. for retrieving prices (PCS) or locating the user for matching inventory/inventory search)
iHDCC

suppressConfigurationLoss

Warning

Timestamp when the "Do not ask again" checkbox in the configuration loss lightbox was checked last.

It has an artificial time to live of 24 hours, although the entry is not deleted immediately when the time to live is up. It is deleted when the warning is displayed to the user the next time and they do not check the checkbox again.

iHDCC

suppressConfigurationLoss

WarningGarage

To assist with the use of the car configurator. Timestamp when the "Do not ask again" checkbox in the configuration loss lightbox was checked last.

It has an artificial time to live of 24 hours, although the entry is not deleted immediately when the time to live is up.